In a blog post from February 2017, Urgo described it as a tool to cut through social media algorithms and find out how they work and grow. In an effort to create a service for all social media users, he ended up developing SocialBlade. When the CEO of SocialBlade Jason Urgo launched his website in February 2008, it was initially only used to track data from the social networking website Digg, thus only reaching a niche audience.
